Selected Reading

Below is a list of books we believe will interest our client base, each providing unique insights into strategy, technology, marketing, and human behavior.

Author(s)	Title
Ariely, Dan	Predictably Irrational: The Hidden Forces That Shape Our Decisions
Christensen, Clayton M.	The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
Christensen, Clayton M. and Michael E. Raynor	The Innovator's Solution: Creating and Sustaining Successful Growth
Collins, Jim	Good to Great: Why Some Companies Make the Leap... and Others Don't
Collins, Jim	Built to Last: Successful Habits of Visionary Companies
Collins, Jim	How The Mighty Fall: And Why Some Companies Never Give In
Gladwell, Malcolm	The Tipping Point: How Little Things Can Make a Big Difference
Gladwell, Malcolm	Blink, The Power of Thinking Without Thinking
Gladwell, Malcom	Outliers: The Story of Success
Hamel, Gary and C.K. Prahald	Competing for the Future
Moore, Geoffrey A.	Crossing the Chasm
Moore, Geoffrey A.	Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution
Porter, Michael E.	Competitive Strategy: Techniques for Analyzing Industries and Competitors
Ries, Al and Jack Trout	The 22 Immutable Laws of Marketing
Sorkin, Andrew Ross	Too Big To Fail
Taleb, Nassim Nicholas	The Black Swan: The Impact of the Highly Improbable