BRINGING TECHNOLOGY TO MARKET

Services

Rygler & Associates is uniquely qualified in strategic marketing and positioning strategies for new products, products which have failed to reach their revenue or earnings potential, acquired product lines, etc. To accomplish this, Rygler & Associates carefully evaluates:

• The incumbent, and why it remains the incumbent
• Customer needs and wants, with a careful focus on the difference between "needs and wants" and what we refer to as "incumbent adequacy", and defining perceived vs. real incumbent weaknesses
• Product features and benefits, strengths and weaknesses, and how they are perceived by potential customers
• In-kind and not-in-kind alternatives to customer needs, wants

Rygler & Associates has had significant experience in mergers and acquisitions, including identifying attractive targets, negotiation, and integration.

Additional areas of competence include:

STRATEGIC MARKETING

• Identification of new market opportunities for existing products
• Identification of new product opportunities in existing markets
• Development of distinctive and profitable marketing strategies
• Creative branding and positioning
• Market research and special studies
• Competitive analysis

GROWTH AND CAPITAL

• Development and management of acquisitions
• Creating vertical and horizontal alliances
• Positioning for IPO's: bank selection, S-1 drafting, road show presentation
• Venture capital financing

STRATEGIC BUSINESS PLANS

PUBLIC SPEAKING AND SEMINARS